Our process relies extensively on research and exploration. While sports venue design in the United States has trended to copycat, formulaic design over the past three decades, we believe each project is uniquely grounded in the history and context of its specific location and event.

Fans feel a visceral connection to the games, clubs, and brands that we design for and it is critical that we understand how that experience differs for each category of fan.

We begin each project with a "deep dive" into the history and geography of a project's location, the culture of the club's fans, unique aspects of the fan experience and behavior, and the business model and vision of our clients. This research forms the basis of exploration that very quickly results in illustrative reference imagery, sketches, and study models – both physical and digital –that engages the client in an extremely collaborative back and forth as we develop a design specifically tailored to their needs and goals. Our usage of novel technologies, such as VR headsets, allows our team to further explore the intricacies of each stadium and helps to optimize the experience for both fans and athletes.