In 2015, MEIS was asked to study the possibility of adding a retractable shade structure to Levi’s Stadium, home of the NFL San Francisco 49ers. Currently a completely open stadium, a significant number of the seats were subjected to extreme temperatures during the early part of the season resulting in a drop in attendance and fan complaints.

In addition to the canopy we studied several new VIP club areas, sponsor and fan activation, new loge seating concepts, and field level boxes. 

PROJECT STATISTICS
CLIENT: San Francisco 49ers
SIZE: 68,500 seats
YEAR: 2017
COST: Confidential
PROJECT TYPE: Stadium, Interior Design & Branding, Sponsor Integration & Activation, Retractable Roof