MEIS performed a conceptual design study related to the expansion of English Premier League club Norwich City FC’s Carrow Road, as well as the possibility of an ancillary mixed-use arena development adjacent to the stadium.

The high level goal of the study was to identify potential for additional revenue and experience enhancement in the existing venue as well as developing concepts and an approach for a new City Stand and site feasibility for a multi-purpose arena on adjacent land.

Areas addressed included additional seating capacity in the existing venue, concept development/phasing approach for a new city stand, additional capacity of 7,000 seats, enhanced sponsorship activation/branding, enhanced display technology, site testing of adjacent parking area for new multi-purpose arena/theatre, and concourse improvements.

PROJECT STATISTICS
LOCATION: Norwich, UK
CLIENT: Norwich City FC
SIZE: 27,000 seats
YEAR: 2012
COST: $50 Million
PROJECT TYPE: Stadium, Sponsor Integration & Activation